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ForgeLotEngineered by Southern Forge
๐Ÿš€ Built for Independent & Multi-Lot Dealerships

Turn Dealership Inventory into High-Converting Listings.

Automate NHTSA VIN decoding, sync scheduled inventory feeds, publish FTC-compliant listings to Facebook Automotive Catalogs, and route leads directly into your CRM.

โœ“ No Charge Todayโœ“ 7-Day Free Trialโœ“ Cancel Anytimeโœ“ FTC Compliant
forgelot-app.com/dashboard
Live Sync Active
Example Motors Inventory (58 Vehicles)Inventory Feed Connected
F1
2023 Ford F-150 Lariat 4WDVIN: 1FTFW1ED4PF920148 ยท Stock #AAG-9201
Published$48,900 ยท 24,100 mi
CR
2022 Honda CR-V EX-L AWDVIN: 5J6RW2H84NL019284 ยท Stock #AAG-1928
Ready$29,500 ยท 31,400 mi
Simple 3-Step Workflow

How ForgeLot Simplifies Your Lot Operations.

Everything you need to manage, decode, publish, and route inventory seamlessly.

1

Connect Any Inventory Feed

Connect your vAuto, HomeNet, Frazer, DealersLink feed, CSV file, XML endpoint, or HTTPS/SFTP server. Inventory syncs automatically every 15โ€“30 minutes without manual entry.

2

Instant VIN Decoding & Review

Official NHTSA vPIC integration populates engine, drivetrain, body class, and factory specifications. Review pricing and photos before 1-click publishing.

3

Auto-Publish & Route Leads

Vehicles publish directly to your Facebook catalog. When cars sell, they are removed automatically. Inbound leads route straight to DriveCentric or your CRM.

Built for Dealership Success

Engineered with Southern Forge Quality.

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FTC Price Compliance

Itemize mandatory dealer preparation, documentation fees, and custom state disclaimers easily.

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Sold Vehicle Protection

Sold vehicles are detected and removed automatically so you never waste advertising budget on sold cars.

๐Ÿข

Multi-Lot Company Isolation

Every rooftop has its own isolated organization, team roles, logo, brand colors, and lead channels.

๐Ÿ“ฒ

Facebook Catalog OAuth

Uses official Facebook automotive catalog OAuth endpoints. Built safely and fully compliant with Meta policies.

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Universal Lead Router

Dispatches leads to DriveCentric, VinSolutions, ADF/XML email, or HTTP webhooks without missing buyer details.

๐ŸŽจ

Branded Showcase Page

Each dealership gets a public, mobile-responsive vehicle inventory webpage branded with your logo and accent colors.

Transparent Dealership Pricing

Start Your 7-Day Free Trial Today.

No charge today. Full access for 7 days. Upgrade or cancel anytime.

Starter Rooftop

Starter

$149/month after trial

1 Dealership Rooftop ยท 75 Vehicles

  • โœ“7-Day Free Trial
  • โœ“1 Dealership Rooftop
  • โœ“Up to 75 Active Vehicles
  • โœ“NHTSA vPIC VIN Decoding
  • โœ“CSV & Feed Inventory Imports
  • โœ“Facebook Catalog Ready
  • โœ“Sold Status Auto-Removal
  • โœ“Universal CRM Webhook
Start 7-Day Free Trial โ†’
Most Popular
Growth Multi-Lot

Growth

$299/month after trial

Up to 3 Rooftops ยท 250 Vehicles

  • โœ“7-Day Free Trial
  • โœ“Up to 3 Dealership Rooftops
  • โœ“Up to 250 Active Vehicles
  • โœ“Scheduled Inventory Feeds (DealersLink)
  • โœ“Approval & Publishing Queue
  • โœ“DriveCentric & ADF/XML CRM Routing
  • โœ“Custom Dealership Branding
  • โœ“Priority Southern Forge Support
Start 7-Day Free Trial โ†’
Agency & Enterprise

Agency

$599/month after trial

Up to 10 Rooftops ยท 1,000 Vehicles

  • โœ“7-Day Free Trial
  • โœ“Up to 10 Dealership Rooftops
  • โœ“Up to 1,000 Active Vehicles
  • โœ“Multi-Client Management
  • โœ“Team Role Permissions
  • โœ“Dedicated Agency Support Manager
  • โœ“Custom CRM API Integration
Start 7-Day Free Trial โ†’

Ready to Automate Your Dealership Inventory?

Set up your organization, start your 7-day free trial, and experience the power of automated VIN decoding and Meta catalog publishing.